by JK Stewart | Nov 11, 2025 | Strategy
The Places You’re Losing Donors (and Don’t Even Know It) Every nonprofit loves to talk about the donor journey. You know the slides — awareness, engagement, donation, retention. Clean, linear, and totally disconnected from reality. In truth, donor journeys look less...
by JK Stewart | Oct 23, 2025 | Strategy
The Secret Weapon Hiding in Your Donor Data Most nonprofits think donor retention is a mystery. Donors give once, disappear, and everyone shrugs like it’s inevitable. But the truth? You already have the answer buried in your data. It’s called donor cohort analysis—and...
by JK Stewart | Oct 22, 2025 | Strategy
Everyone Tracks Something—But Most Track the Wrong Things Nonprofits love numbers. Page views, followers, impressions, likes. It all looks impressive in a board report. But here’s the uncomfortable truth: a lot of what we track has zero correlation with giving. Vanity...
