by JK Stewart | Dec 26, 2025 | Strategy
Why Monthly Donors Are Playing A Different Game Monthly donors are not annual donors divided by twelve. That assumption quietly undermines retention. When someone commits to recurring giving, they are not just choosing convenience. They are choosing proximity. They...
by JK Stewart | Aug 27, 2025 | Strategy
Why Donor Retention Matters Donor retention is one of the most overlooked strategies in nonprofit fundraising. Organizations often pour energy into acquiring new donors while neglecting the ones who already believe in their mission. Yet retaining even a fraction more...
by JK Stewart | Jul 23, 2025 | Strategy
When most nonprofits launch online giving, their instinct is to keep things simple. One-time donations. A clean form. No “extra decisions.” And while simplicity is the right instinct, leaving out recurring giving from the start is a strategic misstep that can quietly...
by JK Stewart | Jul 17, 2025 | Strategy
You don’t need a bigger audience. You need a smarter strategy. Chasing new donors feels productive. But often, the real gold is buried in your existing list—people who already care about your cause, already gave once, and are just waiting for a nudge toward something...
by JK Stewart | Jul 16, 2025 | Strategy
If someone handed you $100 today, you’d say thank you. But what if someone offered you $10 a month, every month, indefinitely? Most people would pick the hundred. It feels bigger. Flashier. More generous. But here’s the truth that smart nonprofits already know:...
