Blog
Adding Online Giving Without Losing Your Check Writers
Somewhere along the way, "going digital" started sounding like an ultimatum. Like the moment you accept your first online gift, every donor who's mailed you a...
What You Actually Need Before You Accept Your First Online Donation
Most small nonprofits put off online giving because they imagine it requires a developer, a redesign of the entire website, and a few thousand dollars they...
The Trust Recovery Protocol After a Public Mistake
The Moment Every Nonprofit Dreads and Nobody Plans For A payment processor goes down during a giving day. A staff member sends the wrong appeal to the wrong...
The Sustainable Fundraising Flywheel
Why Most Growth Strategies Quietly Burn Themselves Out Every few years a nonprofit falls in love with a growth tactic. Direct mail worked, so they mailed...
What the Givebutter Lawsuit Teaches About Vendor Risk
A class action lawsuit filed in Pennsylvania this year accuses Givebutter of adding two separate charges to every donation, a processing fee and a tip,...
The Post-Gift Reinforcement Blueprint
The Post-Gift Reinforcement Blueprint What Happens After the Donate Button Gets Clicked Most fundraising strategy obsesses over the moment before the gift....