Blog
The Donor Confidence Operating System
Why Some Nonprofits Raise Money More Easily Than Others Walk into almost any nonprofit conference and you'll hear the same conversations. How do we acquire...
Most Nonprofits Are Over-Optimizing for the Wrong Metrics
The Dashboard Looks Amazing. The Organization Is Quietly Struggling. A nonprofit can have beautiful email open rates, a growing Instagram account, polished...
The Problem With “Donor-Centric” Fundraising
The Phrase Sounds Noble. That’s Part of the Problem. Most nonprofit professionals have heard the phrase “donor-centric fundraising” so many times that it...
When Data Optimization Starts Dehumanizing Donors
Data Is Incredibly Useful. It Is Also Incredibly Dangerous. Modern fundraising runs on data. Open rates. Conversion rates. Retention percentages. Average gift...
Fundraising Efficiency Can Become Ethical Laziness
Efficiency Is Usually Treated Like An Automatic Good In nonprofit circles, efficiency carries a strange kind of moral authority. Lower costs? Good. Faster...
More Emails Don’t Mean More Loyalty
The Instinct Makes Sense When results stall, the instinct is predictable. Send more emails. Stay top of mind. Increase touchpoints. Keep donors engaged. It...