Blog
Why Dashboards Don’t Motivate Teams (and What Actually Does)
The Dashboard Delusion Dashboards are supposed to fix everything. Track performance. Show transparency. Keep everyone accountable. Except they don’t. If...
From Insights to Action: How Nonprofits Can Operationalize Data Without Drowning in It
\When “Data-Driven” Becomes “Data-Drowned” Every nonprofit loves to say they’re data-driven. But most? They’re data-drowning. You’ve got spreadsheets in five...
How to Turn Analytics Into Stories That Motivate Your Board
Data Alone Doesn’t Inspire Decisions You’ve been there—PowerPoint slides filled with charts, percentages, and heat maps. Everyone nods politely. Then someone...
A Step-by-Step Guide to Building Donor Personas From Real Data
The Problem With Guessing Who Your Donors Are Every nonprofit thinks they know their donors. You’ve probably even said it—“Our typical donor is a middle-aged...
How to Use Donor Cohort Analysis to Strengthen Retention
The Secret Weapon Hiding in Your Donor Data Most nonprofits think donor retention is a mystery. Donors give once, disappear, and everyone shrugs like it’s...
The KPIs That Actually Matter for Online Giving (and the Vanity Metrics That Don’t)
Everyone Tracks Something—But Most Track the Wrong Things Nonprofits love numbers. Page views, followers, impressions, likes. It all looks impressive in a...