Blog
Donor Segmentation 2.0: Beyond Demographics and Gift Size
Segmentation Used To Be Simple For a long time, donor segmentation meant a spreadsheet and a few filters. Age. Zip code. Giving history. Maybe major donor...
The Frictionless Follow-Up: What Happens After a Donation Matters More
The Quiet Moment After Someone Clicks Give Someone just donated. The form closed. The confirmation screen appeared. Their phone buzzed with a receipt. On the...
The Donor Engagement Ladder: How to Move People Without Pressure
Most donor engagement plans quietly borrow from sales playbooks. More touches. More urgency. More reminders that time is running out. It works in short...
The Emotional ROI of Giving: What Donors Really Value
The Emotional ROI of Giving: What Donors Really Value Giving is not a stock purchase. Nobody donates because they ran a spreadsheet and discovered charity has...
The Donor Journey Reset: When and How to Restart the Relationship
The Donor Journey Reset: A Fresh Start Without Begging A donor goes quiet and your team does the nonprofit equivalent of staring at your phone, wondering if...
What Donors Really Think About Overhead (And Why They’re Not Wrong)
The Overhead Conversation Donors Are Already Having Donors talk about overhead whether nonprofits invite the conversation or not. They talk about it at dinner...