The Donor Experience Risk Matrix

The Donor Experience Risk Matrix

A Framework for Finding the Failures Donors Feel Before You Do Every nonprofit has a gap between the experience they think they’re delivering and the one a donor actually goes through. Most organizations never close that gap, not because they don’t care,...
The Platform Maturity Model for Growing Nonprofits

The Platform Maturity Model for Growing Nonprofits

Why Most Nonprofits Are Using the Wrong Tools for the Stage They’re In There is a particular kind of organizational pain that nobody talks about in nonprofit leadership circles. It doesn’t show up in your audited financials. It doesn’t get flagged in...
The 4-Layer Trust Stack in Digital Fundraising

The 4-Layer Trust Stack in Digital Fundraising

Why Trust Matters More Than Almost Everything Else A lot of fundraising advice starts with tactics. Optimize your donation page. Send more emails. Segment your audience. Create urgency. Test your call-to-action buttons. None of those ideas are inherently bad. Most...
The Donor Confidence Operating System

The Donor Confidence Operating System

Why Some Nonprofits Raise Money More Easily Than Others Walk into almost any nonprofit conference and you’ll hear the same conversations. How do we acquire more donors? How do we increase recurring giving? How do we improve retention? How do we get people to...