by JK Stewart | May 18, 2026 | Strategy
Data Is Incredibly Useful. It Is Also Incredibly Dangerous. Modern fundraising runs on data. Open rates. Conversion rates. Retention percentages. Average gift values. Donor lifetime value. Recurring revenue forecasts. Heat maps. Attribution models. None of this is...
by JK Stewart | May 11, 2026 | Strategy
Efficiency Is Usually Treated Like An Automatic Good In nonprofit circles, efficiency carries a strange kind of moral authority. Lower costs? Good. Faster systems? Good. Leaner operations? Also good. Nobody wants to sound wasteful. Nobody wants to defend unnecessary...
by JK Stewart | May 8, 2026 | Strategy
The Instinct Makes Sense When results stall, the instinct is predictable. Send more emails. Stay top of mind. Increase touchpoints. Keep donors engaged. It feels logical. More communication should lead to more connection. In reality, it often leads to something else....
by JK Stewart | May 6, 2026 | Strategy
Engagement Sounds Impressive. It Just Doesn’t Mean What You Think. Engagement has become one of those words that shows up everywhere. Board meetings. Marketing reports. Strategy decks. It feels like progress. It feels like momentum. More likes. More comments. More...
by JK Stewart | May 4, 2026 | Strategy
They Feel Important. They Just Don’t Land The Way You Think. Annual reports carry a kind of institutional weight. They look polished. They summarize impact. They often take months to produce, involve multiple stakeholders, and end up feeling like a flagship asset....
