The Problem With “Donor-Centric” Fundraising

The Problem With “Donor-Centric” Fundraising

The Phrase Sounds Noble. That’s Part of the Problem. Most nonprofit professionals have heard the phrase “donor-centric fundraising” so many times that it barely registers anymore. It gets repeated at conferences, buried inside webinars, tossed around in LinkedIn...
When Data Optimization Starts Dehumanizing Donors

When Data Optimization Starts Dehumanizing Donors

Data Is Incredibly Useful. It Is Also Incredibly Dangerous. Modern fundraising runs on data. Open rates. Conversion rates. Retention percentages. Average gift values. Donor lifetime value. Recurring revenue forecasts. Heat maps. Attribution models. None of this is...
Fundraising Efficiency Can Become Ethical Laziness

Fundraising Efficiency Can Become Ethical Laziness

Efficiency Is Usually Treated Like An Automatic Good In nonprofit circles, efficiency carries a strange kind of moral authority. Lower costs? Good. Faster systems? Good. Leaner operations? Also good. Nobody wants to sound wasteful. Nobody wants to defend unnecessary...
More Emails Don’t Mean More Loyalty

More Emails Don’t Mean More Loyalty

The Instinct Makes Sense When results stall, the instinct is predictable. Send more emails. Stay top of mind. Increase touchpoints. Keep donors engaged. It feels logical. More communication should lead to more connection. In reality, it often leads to something else....