by JK Stewart | Feb 18, 2026 | Uncategorized
The Intuition That Sounds Right And Feels Wrong On paper, “more touchpoints” sounds thoughtful. More emails means more care. More reminders means more attention. More follow-ups means more gratitude. That logic feels responsible, even donor-centric. And yet, donors...
by JK Stewart | Feb 2, 2026 | Uncategorized
The Phrase That Sounds Reassuring And Lands Sideways “Every dollar matters” feels safe. It sounds humble. Responsible. Respectful of small gifts. It is one of those phrases teams use because it seems impossible to argue with. And yet, when donors hear it, many of them...
by JK Stewart | Oct 7, 2025 | Uncategorized
Why AI Is Changing the Fundraising Landscape Artificial intelligence is transforming how nonprofits raise money. From predicting donor behavior to personalizing outreach, AI tools promise to make fundraising smarter, faster, and more efficient. But technology that...
