Blog
The KPIs That Actually Matter for Online Giving (and the Vanity Metrics That Don’t)
Everyone Tracks Something—But Most Track the Wrong Things Nonprofits love numbers. Page views, followers, impressions, likes. It all looks impressive in a...
Predictive Analytics for Nonprofits: Forecasting Your Next Campaign
What If You Could See the Future? You probably can’t read palms, but your data can. Predictive analytics isn’t about magic—it’s about math that feels like...
Transforming Donors Into Advocates: How to Inspire Sharing and Word-of-Mouth
The Real Growth Engine Most Nonprofits Ignore Every nonprofit dreams of sustainable growth. But few realize it doesn’t come from buying more ads or chasing...
Donor Exit Interviews: How to Learn From Lapsed Donors
When a donor stops giving, most nonprofits move on. They mark the contact as “inactive,” remove them from active campaigns, and shift focus to acquiring new...
Personalization at Scale: How to Make Donors Feel Known Without Burning Out Your Team
Every donor wants to feel like their gift matters. They don’t want to be treated as one of a thousand—they want to be remembered as one of one. But for most...
How to Create a Donor Onboarding Sequence That Keeps First-Time Donors Engaged
Your first-time donor just gave. That’s the moment of highest excitement—and highest risk. Because if you don’t follow up quickly and thoughtfully, that...