Blog
Why Donors Stop Giving and How to Win Them Back
Understanding Donor Attrition Every nonprofit faces the challenge of donor attrition—the gradual loss of supporters over time. Donors stop giving for reasons...
The Role of Video in Online Giving: Inspire More Gifts With Storytelling
Why Video Has Become the Cornerstone of Digital Fundraising In a world where attention spans are shrinking, video remains one of the most effective ways to...
How Social Proof and Testimonials Build Online Donor Trust
Why Donor Trust Is Your Most Valuable Asset In today’s digital-first world, supporters often meet your nonprofit online before they ever meet your team in...
The Role of Reciprocity in Fundraising: Turning Gratitude Into Loyalty
Why Reciprocity Matters in Fundraising Human beings are wired for reciprocity—the instinct to return a favor when we receive something of value. In...
How to Design Donation Pages That Trigger Emotional Engagement
Why Emotional Engagement Drives Giving A donation page is more than a payment form. It is the place where your mission and a donor’s desire to make a...
The Neuroscience of Donor Motivation: What Drives Giving Decisions
Why Neuroscience Matters in Fundraising Fundraising is often framed as an art of storytelling and relationship building. While that is true, there is also...