Blog
The Neuroscience of Donor Motivation: What Drives Giving Decisions
Why Neuroscience Matters in Fundraising Fundraising is often framed as an art of storytelling and relationship building. While that is true, there is also...
How to Balance Fundraising Transparency With Donor Privacy
Why Both Transparency and Privacy Matter Nonprofits walk a tightrope. On one side is transparency—showing donors how their gifts are used, proving impact, and...
Seasonal Giving Campaigns: How to Capture Holiday and Year-End Momentum
Why the Season of Giving Matters The holiday season is when generosity shines brightest. Donors are reflecting on their values, finalizing tax-year...
The Power of Donor Surveys: What to Ask and Why It Matters
Why Donor Surveys Are Worth Your Time Many nonprofits fear surveys will annoy their supporters. In reality, when crafted well, donor surveys make people feel...
Why Your Nonprofit Needs a Year-Round Giving Strategy (Not Just Year-End Appeals)
The Problem with Relying on Year-End Appeals For decades, nonprofits have leaned heavily on December giving. Donors are generous during the holidays, tax...
What Every Nonprofit Leader Should Know About AI in Fundraising
AI Is Changing Fundraising Faster Than You Think Artificial intelligence is not just a buzzword. It is transforming how nonprofits connect with donors,...