Blog
What Donors Really Think About Overhead (And Why They’re Not Wrong)
The Overhead Conversation Donors Are Already Having Donors talk about overhead whether nonprofits invite the conversation or not. They talk about it at dinner...
How to Build a Donor Experience That Feels Personalized at Scale
Why Personalization Breaks As You Grow Every nonprofit wants a donor experience that feels personal. It works beautifully at the beginning. You know names....
Why Monthly Donors Are Playing A Different Game
Why Monthly Donors Are Playing A Different Game Monthly donors are not annual donors divided by twelve. That assumption quietly undermines retention. When...
The Donor Narrative Lag Explained
Every nonprofit has a story. Most of them are good. Some are even powerful. The problem is not quality. It is timing. When a donor’s understanding of your...
Donor Fatigue Is Not About Asking Too Much
Donor fatigue rarely comes from the number of appeals. It comes from how those appeals feel. Most nonprofits assume the solution is restraint. Send fewer...
The Stewardship Snowball Method Explained
Most nonprofits think donor loyalty is created by big moments. The gala. The campaign launch. The year-end email that took six weeks to approve and still...