Blog
The Trust Recovery Protocol After a Public Mistake
The Moment Every Nonprofit Dreads and Nobody Plans For A payment processor goes down during a giving day. A staff member sends the wrong appeal to the wrong...
The Sustainable Fundraising Flywheel
Why Most Growth Strategies Quietly Burn Themselves Out Every few years a nonprofit falls in love with a growth tactic. Direct mail worked, so they mailed...
What the Givebutter Lawsuit Teaches About Vendor Risk
A class action lawsuit filed in Pennsylvania this year accuses Givebutter of adding two separate charges to every donation, a processing fee and a tip,...
The Post-Gift Reinforcement Blueprint
The Post-Gift Reinforcement Blueprint What Happens After the Donate Button Gets Clicked Most fundraising strategy obsesses over the moment before the gift....
The Stability Framework: Building Predictable Giving Systems
Why Predictability Is the Most Underrated Asset in Fundraising Ask ten development directors what drives donor retention and you'll get ten answers about...
The Donor Experience Risk Matrix
A Framework for Finding the Failures Donors Feel Before You Do Every nonprofit has a gap between the experience they think they're delivering and the one a...