Blog
How to Turn Seasonal Giving Campaigns Into Year-Round Support
Why Seasonal Giving Is Only the Beginning Seasonal campaigns—year-end appeals, holiday drives, Giving Tuesday pushes—are powerful moments that ignite...
Building Momentum With Micro-Campaigns Between Major Appeals
Why Micro-Campaigns Matter Major appeals and year-end campaigns get most of the attention in nonprofit fundraising. But what happens in between those peaks...
How to Plan a 12-Month Fundraising Calendar That Actually Works
Why Every Nonprofit Needs a Fundraising Calendar Fundraising success rarely happens by chance. Nonprofits that consistently grow are those that plan...
The Subtle Cues That Increase Trust on a Donation Page
Why Trust Shapes Donor Decisions When donors land on your giving page, they are not just evaluating your mission. They are evaluating whether they can trust...
Why Donors Stop Giving and How to Win Them Back
Understanding Donor Attrition Every nonprofit faces the challenge of donor attrition—the gradual loss of supporters over time. Donors stop giving for reasons...
The Role of Video in Online Giving: Inspire More Gifts With Storytelling
Why Video Has Become the Cornerstone of Digital Fundraising In a world where attention spans are shrinking, video remains one of the most effective ways to...