Blog
What Donors Actually Want in an Impact Report (Spoiler: Not a PDF)
Every nonprofit says they value donors. Yet the moment impact reporting comes up, most organizations default to the same tired move. They compile a long,...
The Donor Breakpoint: A Behavior-Focused Window Into Attrition
If you run a nonprofit, you probably track donor retention rates. But too often you miss what really matters — the final 90 days before a donor silently slips...
The Emotion-to-Action Gap: How to Convert Inspiration Into Actual Gifts
The Strange Moment When Donors Feel Moved but Do Nothing Every fundraiser knows this moment too well. You tell a powerful story. You share a real need....
Why Donors Don’t Read Your Emails (And How to Change That Fast)
The Strange Truth About Donor Inboxes Nonprofits spend hours crafting emails. You tweak the subject line, argue about commas, and pray the template won’t...
From First Gift to Forever Donor: The Psychology Behind Long-Term Loyalty
Why Some Donors Stay and Others Slip Away The first gift gets all the attention. Teams celebrate it. Dashboards spike. Everyone does the “we did it” fist...
The Donor Disappointment Loop: What Causes It and How to Break It
Why Good Intentions Still Lead to Letdown Every fundraiser has lived this moment. A donor gives. You send the automated receipt. The team cheers. Then…...