Blog
Nonprofit Analytics 101: Tracking What Actually Moves the Needle in Giving
Why Analytics Matter More Than Instinct Nonprofit leaders are often driven by passion, but passion without data can lead to guesswork. Analytics provide the...
From First Gift to Lifelong Supporter: Building a Donor Lifecycle Plan
Why a Donor Lifecycle Plan Matters Nonprofits often celebrate the first gift but then struggle to keep supporters around for the long haul. A donor lifecycle...
The Science of Suggested Donation Amounts: Finding the Sweet Spot
Why Suggested Donation Amounts Deserve Serious Attention When you think about donation strategy, it’s easy to obsess over campaigns, email subject lines, or...
Why QR Codes Are Transformative for Donor Engagement
QR codes offer a bridge between the physical and digital worlds by letting potential donors capture a moment and complete a donation without typing in URLs or...
Donor Segmentation: Speak to the Right Givers at the Right Time
Why Segmentation Matters for Modern Fundraising Every nonprofit dreams of higher donor engagement and stronger conversions. Yet many organizations still send...
How to Create Donor-Centric Email Campaigns That Actually Convert
Why Donor-Centric Emails Outperform Generic Campaigns Most nonprofits know they should send regular email updates, but too many rely on announcements or...