Blog
AI Tools Nonprofits Can Actually Use (Without Losing Their Humanity)
The Robots Aren’t Coming for Your Mission AI isn’t here to replace nonprofit professionals. It’s here to take the boring stuff off your plate so you can focus...
Why Your CRM Isn’t Broken—Your Process Is
The Blame Game That’s Costing You Donors Every nonprofit has had that meeting. The one where someone says, “Our CRM just doesn’t work.” You know the tone....
The Psychology of the Donate Button: Tiny Changes, Big Impact
Why a Button Deserves More Strategy Than a Billboard If you think your donate button is just a piece of website furniture, you’re already losing donors. That...
How to Map the Hidden Drop-Off Points in Your Donor Journey
The Places You’re Losing Donors (and Don’t Even Know It) Every nonprofit loves to talk about the donor journey. You know the slides — awareness, engagement,...
Recurring Giving 2.0: Building Monthly Programs People Brag About
Why “Good Enough” Monthly Giving Isn’t Most nonprofits treat monthly giving like a utility bill. Set it. Forget it. Hope the payments keep processing. That...
Designing the Donor Renewal Moment: What Happens 364 Days After the First Gift
The Most Ignored Day in Fundraising Everyone obsesses over Day 1—the first donation. The welcome email, the heartfelt thank-you, the shiny receipt with your...