Blog
How to Train Staff to Speak “Donor” (Even If They’re Not in Development)
The Language Barrier No One Talks About Most nonprofits think they have a fundraising problem. What they really have is a translation problem. Your...
The Fundraising Culture Audit: Is Your Team Actually Aligned on Donor Experience?
When “Good Intentions” Create Bad Donor Experiences You’d think that if everyone in your organization believes in the mission, the donor experience would...
How to Build a Data-Confident Board Without Boring Them
The Real Barrier Isn’t the Data — It’s the Delivery Most nonprofit leaders don’t struggle to get data. They struggle to get anyone to care about it. You can...
What Great Fundraising Emails Have in Common (and It’s Not Copy Length)
The Problem with “Tactics First” Fundraising If you’ve been in nonprofit marketing long enough, you’ve heard it all: keep your emails short, use more...
The Micro-Story Formula: Turning Everyday Updates into Retention Fuel
Big Impact Doesn’t Need Big Stories Most nonprofits only tell stories when something major happens—the big event, the annual report, the campaign launch. The...
The Neuroscience of Donor Emotion: Why Logic Never Wins Hearts
Why Emotion Always Wins the Fight You can stack your donation page with facts, stats, and proof. You can quote percentages, impact reports, and budget...