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The True Cost of Fundraising: How to Measure ROI on Your Giving Platform
Fundraising results are often discussed in terms of total dollars raised, but that number alone can be misleading. If you do not factor in fees, staff time,...
Email Marketing for Donors: How to Drive More Clicks, Opens, and Gifts
Email is still one of the most cost-effective tools nonprofits have. When done well, it can build trust, inspire generosity, and keep donors connected to your...
From First Gift to Lifelong Supporter: The Donor Journey Map
Every donor has a story. The path from their first contribution to becoming a dedicated advocate for your mission is a journey with distinct stages, each...
How to Launch a Giving Campaign Without Burning Out Your Team
Launching a giving campaign is exciting, but it can also drain your team if the process is rushed, unorganized, or overly manual. The key is to approach it...
The Ultimate Guide to Setting Up Recurring Giving Campaigns That Work
The Ultimate Guide to Setting Up Recurring Giving Campaigns That Work Monthly giving is the simplest way to turn one-time support into reliable momentum. The...
The Psychology of Giving: How to Inspire Larger and More Frequent Donations
Donations rarely happen in a vacuum. Whether a supporter gives once or becomes a long-term contributor is shaped by subtle psychological cues, emotional...