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Why “More Touchpoints” Often Makes Donors Feel Less Valued

Why “More Touchpoints” Often Makes Donors Feel Less Valued

by JK Stewart | Feb 18, 2026 | Uncategorized

The Intuition That Sounds Right And Feels Wrong On paper, “more touchpoints” sounds thoughtful. More emails means more care. More reminders means more attention. More follow-ups means more gratitude. That logic feels responsible, even donor-centric. And yet, donors...

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