The Subtle Cues That Increase Trust on a Donation Page

The Subtle Cues That Increase Trust on a Donation Page

Why Trust Shapes Donor Decisions When donors land on your giving page, they are not just evaluating your mission. They are evaluating whether they can trust you. Even a moment of hesitation can derail generosity. Trust cues—small, often unnoticed signals—determine...
Why Donors Stop Giving and How to Win Them Back

Why Donors Stop Giving and How to Win Them Back

Understanding Donor Attrition Every nonprofit faces the challenge of donor attrition—the gradual loss of supporters over time. Donors stop giving for reasons both simple and complex: they feel unappreciated, they don’t see impact, or life circumstances shift their...