by JK Stewart | Nov 3, 2025 | Strategy
The Problem with “Tactics First” Fundraising If you’ve been in nonprofit marketing long enough, you’ve heard it all: keep your emails short, use more exclamation points, and always add a deadline. These rules come from a place of fear — the fear that attention spans...
by JK Stewart | Oct 31, 2025 | Strategy
Big Impact Doesn’t Need Big Stories Most nonprofits only tell stories when something major happens—the big event, the annual report, the campaign launch. The rest of the year? Silence or stats. That gap is where donor loyalty goes to die. Your supporters don’t drift...
by JK Stewart | Oct 30, 2025 | Strategy
Why Emotion Always Wins the Fight You can stack your donation page with facts, stats, and proof. You can quote percentages, impact reports, and budget efficiency. Still—emotion will win every time. Not because donors are irrational. Because they’re human. The part of...
by JK Stewart | Oct 29, 2025 | Strategy
Why a 90-Day Audit Beats a 90-Page Report Big reports gather dust. Short sprints create movement. A well run 90-day donor data audit gives you cleaner records, sharper insights, and a plan your team can actually execute. No data scientist required. Just tight scopes,...
by JK Stewart | Oct 28, 2025 | Strategy
The Dashboard Delusion Dashboards are supposed to fix everything. Track performance. Show transparency. Keep everyone accountable. Except they don’t. If dashboards truly motivated people, your entire staff would be sprinting toward KPIs right now. Instead, the charts...
