by JK Stewart | Sep 6, 2025 | Strategy
Why Segmentation Matters for Modern Fundraising Every nonprofit dreams of higher donor engagement and stronger conversions. Yet many organizations still send the same message to everyone on their list. The result is predictable: low open rates, weak responses, and...
by JK Stewart | Sep 3, 2025 | Strategy
Why Donor-Centric Emails Outperform Generic Campaigns Most nonprofits know they should send regular email updates, but too many rely on announcements or generic appeals. Donors quickly tune out when they feel like part of a list instead of part of a mission. A...
by JK Stewart | Sep 2, 2025 | Strategy
Why Storytelling Outperforms Statistics Storytelling is not about decoration. It is about connection. A spreadsheet of numbers might show impact, but it rarely stirs emotion. Donors give because they feel something, not because they calculate a ratio. Neuroscience...
by JK Stewart | Aug 30, 2025 | Strategy
Why Security Matters in Online Giving Nonprofits depend on trust. Donors not only invest money but also faith that their contributions will be handled responsibly. In today’s world of online giving, security is at the heart of that trust. If a supporter questions...
by JK Stewart | Aug 29, 2025 | Strategy
Why mobile giving matters now Your donors live on their phones. When they feel moved to give after a story, service, or social post, they act in the moment. If that moment meets a slow page, tiny form fields, or confusing steps, generosity stalls. Mobile giving is...
