Why Monthly Donors Are Playing A Different Game

Why Monthly Donors Are Playing A Different Game

Why Monthly Donors Are Playing A Different Game Monthly donors are not annual donors divided by twelve. That assumption quietly undermines retention. When someone commits to recurring giving, they are not just choosing convenience. They are choosing proximity. They...
What Donors Really Think About Overhead (And Why They’re Not Wrong)

The Donor Narrative Lag Explained

Every nonprofit has a story. Most of them are good. Some are even powerful. The problem is not quality. It is timing. When a donor’s understanding of your work is stuck in the past, generosity slows down. Not because they stopped caring, but because the story they are...