by JK Stewart | Oct 22, 2025 | Strategy
Everyone Tracks Something—But Most Track the Wrong Things Nonprofits love numbers. Page views, followers, impressions, likes. It all looks impressive in a board report. But here’s the uncomfortable truth: a lot of what we track has zero correlation with giving. Vanity...
by JK Stewart | Oct 21, 2025 | Strategy
What If You Could See the Future? You probably can’t read palms, but your data can. Predictive analytics isn’t about magic—it’s about math that feels like magic. Imagine being able to forecast which donors are most likely to give again, which campaigns will outperform...
by JK Stewart | Oct 20, 2025 | Strategy
The Real Growth Engine Most Nonprofits Ignore Every nonprofit dreams of sustainable growth. But few realize it doesn’t come from buying more ads or chasing bigger donors—it comes from activating the people you already have. Donor advocacy isn’t a buzzword; it’s the...
by JK Stewart | Oct 19, 2025 | Strategy
When a donor stops giving, most nonprofits move on. They mark the contact as “inactive,” remove them from active campaigns, and shift focus to acquiring new supporters. But that’s a costly mistake. Lapsed donors aren’t gone—they’re data-rich teachers waiting to tell...
by JK Stewart | Oct 17, 2025 | Comparisons, Strategy
Every donor wants to feel like their gift matters. They don’t want to be treated as one of a thousand—they want to be remembered as one of one. But for most nonprofit teams, the idea of personalizing every donor email, thank-you, and update sounds impossible. The...
by JK Stewart | Oct 16, 2025 | Comparisons, Strategy
Your first-time donor just gave. That’s the moment of highest excitement—and highest risk. Because if you don’t follow up quickly and thoughtfully, that initial spark fades into silence. The secret to turning one-time donors into lifelong supporters isn’t a single...
