by JK Stewart | Sep 14, 2025 | Strategy
Why Suggested Donation Amounts Deserve Serious Attention When you think about donation strategy, it’s easy to obsess over campaigns, email subject lines, or social media reach. But the quiet powerhouse on your giving page is something deceptively simple: the suggested...
by JK Stewart | Sep 12, 2025 | Strategy
QR codes offer a bridge between the physical and digital worlds by letting potential donors capture a moment and complete a donation without typing in URLs or searching through menus. When someone sees a poster, pamphlet, or physical display with a QR code, one scan...
by JK Stewart | Sep 6, 2025 | Strategy
Why Segmentation Matters for Modern Fundraising Every nonprofit dreams of higher donor engagement and stronger conversions. Yet many organizations still send the same message to everyone on their list. The result is predictable: low open rates, weak responses, and...
by JK Stewart | Sep 3, 2025 | Strategy
Why Donor-Centric Emails Outperform Generic Campaigns Most nonprofits know they should send regular email updates, but too many rely on announcements or generic appeals. Donors quickly tune out when they feel like part of a list instead of part of a mission. A...
by JK Stewart | Sep 2, 2025 | Strategy
Why Storytelling Outperforms Statistics Storytelling is not about decoration. It is about connection. A spreadsheet of numbers might show impact, but it rarely stirs emotion. Donors give because they feel something, not because they calculate a ratio. Neuroscience...
by JK Stewart | Aug 30, 2025 | Strategy
Why Security Matters in Online Giving Nonprofits depend on trust. Donors not only invest money but also faith that their contributions will be handled responsibly. In today’s world of online giving, security is at the heart of that trust. If a supporter questions...
