by JK Stewart | Sep 3, 2025 | Strategy
Why Donor-Centric Emails Outperform Generic Campaigns Most nonprofits know they should send regular email updates, but too many rely on announcements or generic appeals. Donors quickly tune out when they feel like part of a list instead of part of a mission. A...
by JK Stewart | Sep 2, 2025 | Strategy
Why Storytelling Outperforms Statistics Storytelling is not about decoration. It is about connection. A spreadsheet of numbers might show impact, but it rarely stirs emotion. Donors give because they feel something, not because they calculate a ratio. Neuroscience...
by JK Stewart | Aug 30, 2025 | Strategy
Why Security Matters in Online Giving Nonprofits depend on trust. Donors not only invest money but also faith that their contributions will be handled responsibly. In today’s world of online giving, security is at the heart of that trust. If a supporter questions...
by JK Stewart | Aug 29, 2025 | Strategy
Why mobile giving matters now Your donors live on their phones. When they feel moved to give after a story, service, or social post, they act in the moment. If that moment meets a slow page, tiny form fields, or confusing steps, generosity stalls. Mobile giving is...
by JK Stewart | Aug 28, 2025 | Strategy
Why the “future of giving” is already here Digital giving is not a side channel anymore. It is the front door for many supporters, the place where story, trust, and transaction meet in a few seconds. The organizations that win are not the loudest. They are the ones...
by JK Stewart | Aug 27, 2025 | Strategy
Why Donor Retention Matters Donor retention is one of the most overlooked strategies in nonprofit fundraising. Organizations often pour energy into acquiring new donors while neglecting the ones who already believe in their mission. Yet retaining even a fraction more...
