Why Monthly Donors Are Playing A Different Game

Why Monthly Donors Are Playing A Different Game

Why Monthly Donors Are Playing A Different Game Monthly donors are not annual donors divided by twelve. That assumption quietly undermines retention. When someone commits to recurring giving, they are not just choosing convenience. They are choosing proximity. They...
What Donors Really Think About Overhead (And Why They’re Not Wrong)

The Donor Narrative Lag Explained

Every nonprofit has a story. Most of them are good. Some are even powerful. The problem is not quality. It is timing. When a donor’s understanding of your work is stuck in the past, generosity slows down. Not because they stopped caring, but because the story they are...
Donor Fatigue Is Not About Asking Too Much

Donor Fatigue Is Not About Asking Too Much

Donor fatigue rarely comes from the number of appeals. It comes from how those appeals feel. Most nonprofits assume the solution is restraint. Send fewer emails. Run fewer campaigns. Go quiet for a while and hope goodwill regenerates on its own. That instinct is...
The Stewardship Snowball Method Explained

The Stewardship Snowball Method Explained

Most nonprofits think donor loyalty is created by big moments. The gala. The campaign launch. The year-end email that took six weeks to approve and still somehow feels stiff. That mindset is why retention numbers stay stubbornly mediocre. Real loyalty is quieter. It...