by JK Stewart | Oct 24, 2025 | Strategy
The Problem With Guessing Who Your Donors Are Every nonprofit thinks they know their donors. You’ve probably even said it—“Our typical donor is a middle-aged woman who cares about education.” Okay, cool. But how do you know that? Is it data or just a vibe? Here’s the...
by JK Stewart | Oct 23, 2025 | Strategy
The Secret Weapon Hiding in Your Donor Data Most nonprofits think donor retention is a mystery. Donors give once, disappear, and everyone shrugs like it’s inevitable. But the truth? You already have the answer buried in your data. It’s called donor cohort analysis—and...
by JK Stewart | Oct 22, 2025 | Strategy
Everyone Tracks Something—But Most Track the Wrong Things Nonprofits love numbers. Page views, followers, impressions, likes. It all looks impressive in a board report. But here’s the uncomfortable truth: a lot of what we track has zero correlation with giving. Vanity...
by JK Stewart | Oct 21, 2025 | Strategy
What If You Could See the Future? You probably can’t read palms, but your data can. Predictive analytics isn’t about magic—it’s about math that feels like magic. Imagine being able to forecast which donors are most likely to give again, which campaigns will outperform...
by JK Stewart | Oct 20, 2025 | Strategy
The Real Growth Engine Most Nonprofits Ignore Every nonprofit dreams of sustainable growth. But few realize it doesn’t come from buying more ads or chasing bigger donors—it comes from activating the people you already have. Donor advocacy isn’t a buzzword; it’s the...
by JK Stewart | Oct 19, 2025 | Strategy
When a donor stops giving, most nonprofits move on. They mark the contact as “inactive,” remove them from active campaigns, and shift focus to acquiring new supporters. But that’s a costly mistake. Lapsed donors aren’t gone—they’re data-rich teachers waiting to tell...
