by JK Stewart | Aug 18, 2026 | Strategy
Somewhere along the way, “going digital” started sounding like an ultimatum. Like the moment you accept your first online gift, every donor who’s mailed you a check since 2003 gets quietly phased out. That’s not what this is, and honestly,...
by JK Stewart | Feb 18, 2026 | Uncategorized
The Intuition That Sounds Right And Feels Wrong On paper, “more touchpoints” sounds thoughtful. More emails means more care. More reminders means more attention. More follow-ups means more gratitude. That logic feels responsible, even donor-centric. And yet, donors...
by JK Stewart | Feb 6, 2026 | Strategy
Not All Donors Experience Information The Same Way Some donors unsubscribe the moment updates increase. Others quietly grow frustrated when updates slow down. Both reactions come from the same place. Control. Not control over money. Control over emotional and...
by JK Stewart | Jan 5, 2026 | Strategy
The Quiet Moment After Someone Clicks Give Someone just donated. The form closed. The confirmation screen appeared. Their phone buzzed with a receipt. On the surface, the transaction is complete. Money moved. Mission funded. Box checked. But psychologically, the most...
by JK Stewart | Dec 31, 2025 | Strategy
The Donor Journey Reset: A Fresh Start Without Begging A donor goes quiet and your team does the nonprofit equivalent of staring at your phone, wondering if you should double-text. You wait a little. You send a “We miss you” email. You run a year-end campaign. You...
