by JK Stewart | Jul 20, 2026 | Strategy
The Post-Gift Reinforcement Blueprint What Happens After the Donate Button Gets Clicked Most fundraising strategy obsesses over the moment before the gift. The subject line, the ask amount, the urgency in the appeal letter. Fair enough, that moment matters. But the...
by JK Stewart | Jan 1, 2026 | Strategy
The Emotional ROI of Giving: What Donors Really Value Giving is not a stock purchase. Nobody donates because they ran a spreadsheet and discovered charity has an 11.2% annual return. They donate because something inside them clicks, softens, sparks, or steadies. They...
