by JK Stewart | May 18, 2026 | Strategy
Data Is Incredibly Useful. It Is Also Incredibly Dangerous. Modern fundraising runs on data. Open rates. Conversion rates. Retention percentages. Average gift values. Donor lifetime value. Recurring revenue forecasts. Heat maps. Attribution models. None of this is...
by JK Stewart | Nov 13, 2025 | Comparisons, Strategy
The Blame Game That’s Costing You Donors Every nonprofit has had that meeting. The one where someone says, “Our CRM just doesn’t work.” You know the tone. Frustration. Defeat. Maybe even a little panic. And then begins the familiar cycle: blame the software, start...
by JK Stewart | Nov 11, 2025 | Strategy
The Places You’re Losing Donors (and Don’t Even Know It) Every nonprofit loves to talk about the donor journey. You know the slides — awareness, engagement, donation, retention. Clean, linear, and totally disconnected from reality. In truth, donor journeys look less...
by JK Stewart | Nov 4, 2025 | Strategy
The Real Barrier Isn’t the Data — It’s the Delivery Most nonprofit leaders don’t struggle to get data. They struggle to get anyone to care about it. You can have dashboards that sparkle and metrics that matter, but if your board tunes out after the second chart, none...
by JK Stewart | Nov 3, 2025 | Strategy
The Problem with “Tactics First” Fundraising If you’ve been in nonprofit marketing long enough, you’ve heard it all: keep your emails short, use more exclamation points, and always add a deadline. These rules come from a place of fear — the fear that attention spans...
