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Why Fundraising Teams Overestimate What Donors Understand

Why Fundraising Teams Overestimate What Donors Understand

by JK Stewart | Feb 13, 2026 | Strategy

The Assumption That Quietly Breaks Fundraising Most fundraising teams are smart, mission-driven, and deeply invested in their work. That is exactly why they overestimate what donors understand. When you live inside a system every day, the logic feels obvious. The...

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