by JK Stewart | May 6, 2026 | Strategy
Engagement Sounds Impressive. It Just Doesn’t Mean What You Think. Engagement has become one of those words that shows up everywhere. Board meetings. Marketing reports. Strategy decks. It feels like progress. It feels like momentum. More likes. More comments. More...
by JK Stewart | Feb 18, 2026 | Uncategorized
The Intuition That Sounds Right And Feels Wrong On paper, “more touchpoints” sounds thoughtful. More emails means more care. More reminders means more attention. More follow-ups means more gratitude. That logic feels responsible, even donor-centric. And yet, donors...
by JK Stewart | Feb 16, 2026 | Strategy
When Measurement Quietly Shapes Behavior Most fundraising teams do not wake up intending to create bad donor experiences. They wake up intending to hit goals. Revenue targets. Retention benchmarks. Campaign dashboards. Board-ready charts. Metrics feel neutral....
by JK Stewart | Feb 9, 2026 | Strategy
Why The Best Donor Experiences Feel Invisible Some donor experiences feel smooth without trying. No friction. No pressure. No awkward follow-ups. Donors stay engaged and no one can quite explain why. The reason is rarely better copy or more data. It is choice....
by JK Stewart | Feb 3, 2026 | Strategy
The Shape Of Donor Engagement Is Not Random Donor engagement does not fade because people stop caring. It fades because momentum follows a curve. There is a rise, a peak, and then a quiet drop that most organizations misinterpret. They assume interest declined. They...
