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When Short-Term Campaign Wins Hurt Long-Term Donor Equity

When Short-Term Campaign Wins Hurt Long-Term Donor Equity

by JK Stewart | Mar 16, 2026 | Strategy

The Applause That Comes Too Easily Campaign results arrive at the board meeting and the room relaxes. The number exceeded the goal. The email appeal outperformed expectations. Donations surged in the final forty-eight hours after a strong urgency push. Charts move...

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