by JK Stewart | May 8, 2026 | Strategy
The Instinct Makes Sense When results stall, the instinct is predictable. Send more emails. Stay top of mind. Increase touchpoints. Keep donors engaged. It feels logical. More communication should lead to more connection. In reality, it often leads to something else....
by JK Stewart | May 4, 2026 | Strategy
They Feel Important. They Just Don’t Land The Way You Think. Annual reports carry a kind of institutional weight. They look polished. They summarize impact. They often take months to produce, involve multiple stakeholders, and end up feeling like a flagship asset....
by JK Stewart | May 1, 2026 | Strategy
Transparency Sounds Right. It Just Doesn’t Carry The Load Alone. Transparency has become one of those ideas that nobody questions anymore. It feels safe. It feels responsible. It feels like the obvious answer to building trust with donors. Explain where the money...
by JK Stewart | Apr 29, 2026 | Strategy
It Starts With Reasonable Decisions No team sets out to create a poor donor experience. What actually happens is more subtle. A launch deadline gets tight, so a form goes live with a few rough edges. A campaign performs well, so no one wants to touch the flow that...
by JK Stewart | Apr 27, 2026 | Strategy
It Rarely Happens On Purpose No nonprofit wakes up and decides to treat donors like transactions. The mission is too important. The people involved care too much. The intent is almost always relationship-driven. And yet, donors still walk away feeling like a number....
