by JK Stewart | Nov 28, 2025 | Strategy
The Invisible Problems That Matter More Than the Obvious Ones The loud problems in your donation funnel are easy to spot. A broken button. A confusing form field. A missing receipt. Those things scream at you. You fix them fast. The dangerous problems? They don’t...
by JK Stewart | Nov 21, 2025 | Strategy
Digital Giving Isn’t the Problem. Disconnection Is. We’re living in a world where nearly every part of daily life is automated. Groceries show up without a phone call. Streaming apps choose what we watch. Cars remind us where we parked. Even thermostats have opinions....
by JK Stewart | Nov 20, 2025 | Strategy
Your Donor Experience Is Only as Smooth as Your Back-End Most nonprofits work hard on the parts donors *see*: the appeal email, the campaign theme, the heartfelt story, the donation page. But the parts donors never see — the tech stack, the workflows, the handoffs,...
by JK Stewart | Nov 12, 2025 | Strategy
Why a Button Deserves More Strategy Than a Billboard If you think your donate button is just a piece of website furniture, you’re already losing donors. That little rectangle of color is your conversion engine. It’s the moment where belief becomes behavior. The spot...
by JK Stewart | Nov 11, 2025 | Strategy
The Places You’re Losing Donors (and Don’t Even Know It) Every nonprofit loves to talk about the donor journey. You know the slides — awareness, engagement, donation, retention. Clean, linear, and totally disconnected from reality. In truth, donor journeys look less...
