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What Donors Actually Want in an Impact Report (Spoiler: Not a PDF)

What Donors Actually Want in an Impact Report (Spoiler: Not a PDF)

by JK Stewart | Dec 8, 2025 | Strategy

Every nonprofit says they value donors. Yet the moment impact reporting comes up, most organizations default to the same tired move. They compile a long, glossy PDF full of charts, abstract numbers, and paragraphs no one asked for. Then they blast it out, proud of the...

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