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Why $10/Month Donors Are More Valuable Than $100 One-Timers

Why $10/Month Donors Are More Valuable Than $100 One-Timers

by JK Stewart | Jul 16, 2025 | Strategy

If someone handed you $100 today, you’d say thank you. But what if someone offered you $10 a month, every month, indefinitely? Most people would pick the hundred. It feels bigger. Flashier. More generous. But here’s the truth that smart nonprofits already know:...

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