by JK Stewart | Jan 20, 2026 | Strategy
The Era When Transparency Was Enough For a long time, transparency felt like the answer. Show donors where the money goes. Publish breakdowns. Explain decisions. Open the books. The assumption was simple. If people can see inside, they will trust what they see. That...
by JK Stewart | Jan 19, 2026 | Strategy
A Different Kind Of Donor Has Entered The Room Something has shifted. People are still giving. They still care. They still want to help. But the way they approach giving in 2026 looks noticeably different than it did even a few years ago. Donors are more cautious....
by JK Stewart | Jan 16, 2026 | Strategy
The Strange Memory Gap After A Gift Thirty days after a donation, most donors remember surprisingly little. They rarely remember the exact amount. They almost never remember the form layout. They definitely do not remember your campaign slogan. What they do remember...
by JK Stewart | Jan 13, 2026 | Strategy
The Vanishing Act No One Warns You About A donor gives. The confirmation page loads. The receipt hits their inbox. And then something strange happens. They disappear. No angry email. No refund request. No complaint. Just silence. Months later, someone on your team...
by JK Stewart | Jan 11, 2026 | Strategy
Why Loss Feels Louder Than Progress Most fundraising messages focus on what donors can accomplish. Feed a family. Fund a program. Expand access. Create impact. That logic makes sense. It is also incomplete. Human brains are wired to react more strongly to loss than to...
