by JK Stewart | Sep 26, 2025 | Strategy
Why Reciprocity Matters in Fundraising Human beings are wired for reciprocity—the instinct to return a favor when we receive something of value. In fundraising, this principle is not manipulation; it is recognition of a universal human behavior. When donors feel...
by JK Stewart | Sep 23, 2025 | Strategy
Why Both Transparency and Privacy Matter Nonprofits walk a tightrope. On one side is transparency—showing donors how their gifts are used, proving impact, and building trust. On the other side is privacy—respecting donor preferences, protecting sensitive information,...
by JK Stewart | Sep 21, 2025 | Strategy
Why Donor Surveys Are Worth Your Time Many nonprofits fear surveys will annoy their supporters. In reality, when crafted well, donor surveys make people feel valued. Asking for input shows donors they are more than a transaction. They become participants in the...
by JK Stewart | Sep 20, 2025 | Strategy
The Problem with Relying on Year-End Appeals For decades, nonprofits have leaned heavily on December giving. Donors are generous during the holidays, tax deadlines loom, and the cultural push toward generosity peaks. But depending only on year-end campaigns is like...
by JK Stewart | Sep 19, 2025 | Strategy
AI Is Changing Fundraising Faster Than You Think Artificial intelligence is not just a buzzword. It is transforming how nonprofits connect with donors, personalize outreach, and forecast giving trends. For nonprofit leaders, understanding the possibilities of AI is no...
