by JK Stewart | Sep 29, 2025 | Strategy
Understanding Donor Attrition Every nonprofit faces the challenge of donor attrition—the gradual loss of supporters over time. Donors stop giving for reasons both simple and complex: they feel unappreciated, they don’t see impact, or life circumstances shift their...
by JK Stewart | Sep 26, 2025 | Strategy
Why Reciprocity Matters in Fundraising Human beings are wired for reciprocity—the instinct to return a favor when we receive something of value. In fundraising, this principle is not manipulation; it is recognition of a universal human behavior. When donors feel...
by JK Stewart | Sep 23, 2025 | Strategy
Why Both Transparency and Privacy Matter Nonprofits walk a tightrope. On one side is transparency—showing donors how their gifts are used, proving impact, and building trust. On the other side is privacy—respecting donor preferences, protecting sensitive information,...
by JK Stewart | Sep 21, 2025 | Strategy
Why Donor Surveys Are Worth Your Time Many nonprofits fear surveys will annoy their supporters. In reality, when crafted well, donor surveys make people feel valued. Asking for input shows donors they are more than a transaction. They become participants in the...
by JK Stewart | Sep 20, 2025 | Strategy
The Problem with Relying on Year-End Appeals For decades, nonprofits have leaned heavily on December giving. Donors are generous during the holidays, tax deadlines loom, and the cultural push toward generosity peaks. But depending only on year-end campaigns is like...
