The 4-Layer Trust Stack in Digital Fundraising

The 4-Layer Trust Stack in Digital Fundraising

Why Trust Matters More Than Almost Everything Else A lot of fundraising advice starts with tactics. Optimize your donation page. Send more emails. Segment your audience. Create urgency. Test your call-to-action buttons. None of those ideas are inherently bad. Most...
The Donor Confidence Operating System

The Donor Confidence Operating System

Why Some Nonprofits Raise Money More Easily Than Others Walk into almost any nonprofit conference and you’ll hear the same conversations. How do we acquire more donors? How do we increase recurring giving? How do we improve retention? How do we get people to...
The Problem With “Donor-Centric” Fundraising

The Problem With “Donor-Centric” Fundraising

The Phrase Sounds Noble. That’s Part of the Problem. Most nonprofit professionals have heard the phrase “donor-centric fundraising” so many times that it barely registers anymore. It gets repeated at conferences, buried inside webinars, tossed around in LinkedIn...
More Emails Don’t Mean More Loyalty

More Emails Don’t Mean More Loyalty

The Instinct Makes Sense When results stall, the instinct is predictable. Send more emails. Stay top of mind. Increase touchpoints. Keep donors engaged. It feels logical. More communication should lead to more connection. In reality, it often leads to something else....