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How to Map the Hidden Drop-Off Points in Your Donor Journey

How to Map the Hidden Drop-Off Points in Your Donor Journey

by JK Stewart | Nov 11, 2025 | Strategy

The Places You’re Losing Donors (and Don’t Even Know It) Every nonprofit loves to talk about the donor journey. You know the slides — awareness, engagement, donation, retention. Clean, linear, and totally disconnected from reality. In truth, donor journeys look less...
Recurring Giving 2.0: Building Monthly Programs People Brag About

Recurring Giving 2.0: Building Monthly Programs People Brag About

by JK Stewart | Nov 10, 2025 | Strategy

Why “Good Enough” Monthly Giving Isn’t Most nonprofits treat monthly giving like a utility bill. Set it. Forget it. Hope the payments keep processing. That mindset kills momentum. Recurring donors aren’t subscriptions. They’re believers. They’re people who want to...
Designing the Donor Renewal Moment: What Happens 364 Days After the First Gift

Designing the Donor Renewal Moment: What Happens 364 Days After the First Gift

by JK Stewart | Nov 7, 2025 | Strategy

The Most Ignored Day in Fundraising Everyone obsesses over Day 1—the first donation. The welcome email, the heartfelt thank-you, the shiny receipt with your logo just right. But you know what matters more? Day 364. Because that’s the day before your donor quietly...
The Fundraising Culture Audit: Is Your Team Actually Aligned on Donor Experience?

The Fundraising Culture Audit: Is Your Team Actually Aligned on Donor Experience?

by JK Stewart | Nov 5, 2025 | Strategy

When “Good Intentions” Create Bad Donor Experiences You’d think that if everyone in your organization believes in the mission, the donor experience would automatically be consistent. But walk into any development office and ask five people what your fundraising...
The Micro-Story Formula: Turning Everyday Updates into Retention Fuel

The Micro-Story Formula: Turning Everyday Updates into Retention Fuel

by JK Stewart | Oct 31, 2025 | Strategy

Big Impact Doesn’t Need Big Stories Most nonprofits only tell stories when something major happens—the big event, the annual report, the campaign launch. The rest of the year? Silence or stats. That gap is where donor loyalty goes to die. Your supporters don’t drift...
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