by JK Stewart | Jan 6, 2026 | Strategy
Segmentation Used To Be Simple For a long time, donor segmentation meant a spreadsheet and a few filters. Age. Zip code. Giving history. Maybe major donor versus everyone else. Clean. Familiar. Comforting. It also stopped working years ago. Not because demographics...
by JK Stewart | Oct 24, 2025 | Strategy
The Problem With Guessing Who Your Donors Are Every nonprofit thinks they know their donors. You’ve probably even said it—“Our typical donor is a middle-aged woman who cares about education.” Okay, cool. But how do you know that? Is it data or just a vibe? Here’s the...
by JK Stewart | Oct 23, 2025 | Strategy
The Secret Weapon Hiding in Your Donor Data Most nonprofits think donor retention is a mystery. Donors give once, disappear, and everyone shrugs like it’s inevitable. But the truth? You already have the answer buried in your data. It’s called donor cohort analysis—and...
by JK Stewart | Sep 22, 2025 | Strategy
Why the Season of Giving Matters The holiday season is when generosity shines brightest. Donors are reflecting on their values, finalizing tax-year contributions, and looking for meaningful ways to give back. For nonprofits, this is not just another fundraising...
by JK Stewart | Sep 6, 2025 | Strategy
Why Segmentation Matters for Modern Fundraising Every nonprofit dreams of higher donor engagement and stronger conversions. Yet many organizations still send the same message to everyone on their list. The result is predictable: low open rates, weak responses, and...
