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The Difference Between Institutional Trust And Emotional Trust In Fundraising

The Difference Between Institutional Trust And Emotional Trust In Fundraising

by JK Stewart | Jan 21, 2026 | Strategy

Two Kinds Of Trust At Work Every Time Someone Gives When donors decide to give, they are not making one trust decision. They are making two. One is logical. The other is emotional. Most nonprofits are trained to focus on the first and assume the second will follow. In...

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