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Why Fundraising Teams Overestimate What Donors Understand

Why Fundraising Teams Overestimate What Donors Understand

by JK Stewart | Feb 13, 2026 | Strategy

The Assumption That Quietly Breaks Fundraising Most fundraising teams are smart, mission-driven, and deeply invested in their work. That is exactly why they overestimate what donors understand. When you live inside a system every day, the logic feels obvious. The...
The New Currency of Trust: Why Simplicity Beats Sophistication

The New Currency of Trust: Why Simplicity Beats Sophistication

by JK Stewart | Nov 18, 2025 | Strategy

Your Donors Aren’t Confused. They’re Overloaded. Every nonprofit wishes donors would read more, click more, or spend five extra minutes taking in the brilliance of a beautifully crafted campaign. But donors aren’t confused. They’re overwhelmed. And the organizations...

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