When Data Optimization Starts Dehumanizing Donors

When Data Optimization Starts Dehumanizing Donors

Data Is Incredibly Useful. It Is Also Incredibly Dangerous. Modern fundraising runs on data. Open rates. Conversion rates. Retention percentages. Average gift values. Donor lifetime value. Recurring revenue forecasts. Heat maps. Attribution models. None of this is...
Fundraising Efficiency Can Become Ethical Laziness

Fundraising Efficiency Can Become Ethical Laziness

Efficiency Is Usually Treated Like An Automatic Good In nonprofit circles, efficiency carries a strange kind of moral authority. Lower costs? Good. Faster systems? Good. Leaner operations? Also good. Nobody wants to sound wasteful. Nobody wants to defend unnecessary...