by JK Stewart | Jun 22, 2026 | Strategy
Why Donors Leave Even When They Want to Give One of the strangest realities in fundraising is that many donation failures happen after a donor has already decided to support your organization. Think about that for a moment. The hard part should be convincing someone...
by JK Stewart | Jun 15, 2026 | Strategy
Why Trust Matters More Than Almost Everything Else A lot of fundraising advice starts with tactics. Optimize your donation page. Send more emails. Segment your audience. Create urgency. Test your call-to-action buttons. None of those ideas are inherently bad. Most...
by JK Stewart | May 26, 2026 | Strategy
The Phrase Sounds Noble. That’s Part of the Problem. Most nonprofit professionals have heard the phrase “donor-centric fundraising” so many times that it barely registers anymore. It gets repeated at conferences, buried inside webinars, tossed around in LinkedIn...
by JK Stewart | May 8, 2026 | Strategy
The Instinct Makes Sense When results stall, the instinct is predictable. Send more emails. Stay top of mind. Increase touchpoints. Keep donors engaged. It feels logical. More communication should lead to more connection. In reality, it often leads to something else....
by JK Stewart | May 6, 2026 | Strategy
Engagement Sounds Impressive. It Just Doesn’t Mean What You Think. Engagement has become one of those words that shows up everywhere. Board meetings. Marketing reports. Strategy decks. It feels like progress. It feels like momentum. More likes. More comments. More...
