Why Donors Stop Giving and How to Win Them Back

Why Donors Stop Giving and How to Win Them Back

Understanding Donor Attrition Every nonprofit faces the challenge of donor attrition—the gradual loss of supporters over time. Donors stop giving for reasons both simple and complex: they feel unappreciated, they don’t see impact, or life circumstances shift their...
Donor Retention 101: Keep the Givers You Already Have

Donor Retention 101: Keep the Givers You Already Have

Why Donor Retention Matters Donor retention is one of the most overlooked strategies in nonprofit fundraising. Organizations often pour energy into acquiring new donors while neglecting the ones who already believe in their mission. Yet retaining even a fraction more...