by JK Stewart | Nov 3, 2025 | Strategy
The Problem with “Tactics First” Fundraising If you’ve been in nonprofit marketing long enough, you’ve heard it all: keep your emails short, use more exclamation points, and always add a deadline. These rules come from a place of fear — the fear that attention spans...
by JK Stewart | Oct 30, 2025 | Strategy
Why Emotion Always Wins the Fight You can stack your donation page with facts, stats, and proof. You can quote percentages, impact reports, and budget efficiency. Still—emotion will win every time. Not because donors are irrational. Because they’re human. The part of...
by JK Stewart | Oct 29, 2025 | Strategy
Why a 90-Day Audit Beats a 90-Page Report Big reports gather dust. Short sprints create movement. A well run 90-day donor data audit gives you cleaner records, sharper insights, and a plan your team can actually execute. No data scientist required. Just tight scopes,...
by JK Stewart | Oct 25, 2025 | Strategy
Data Alone Doesn’t Inspire Decisions You’ve been there—PowerPoint slides filled with charts, percentages, and heat maps. Everyone nods politely. Then someone asks, “So… what does this mean for us?” That’s the problem. Data informs, but it rarely *moves* people. If...
by JK Stewart | Oct 24, 2025 | Strategy
The Problem With Guessing Who Your Donors Are Every nonprofit thinks they know their donors. You’ve probably even said it—“Our typical donor is a middle-aged woman who cares about education.” Okay, cool. But how do you know that? Is it data or just a vibe? Here’s the...
