by JK Stewart | Feb 11, 2026 | Strategy
Why Personalization Sounds Great Until It Feels Creepy Personalization has a branding problem. In theory, it promises relevance. In practice, it often triggers suspicion. Donors do not mind being understood. They mind being anticipated in ways they did not invite....
by JK Stewart | Feb 6, 2026 | Strategy
Not All Donors Experience Information The Same Way Some donors unsubscribe the moment updates increase. Others quietly grow frustrated when updates slow down. Both reactions come from the same place. Control. Not control over money. Control over emotional and...
by JK Stewart | Feb 4, 2026 | Strategy
Why Gift Amount Is A Lazy Proxy For Understanding Donors For decades, nonprofits have segmented donors by one dominant variable: how much they give. Small donors here. Mid-level donors there. Major donors on a pedestal. It feels tidy. It fits in a spreadsheet. It...
