by JK Stewart | Jan 26, 2026 | Strategy
The Donor Is Not Cold. They Are Armored. Modern donors are not disengaged. They are defended. That distinction matters. They still care about causes. They still want to help. They still feel pulled toward generosity. But they approach giving with guardrails up and...
by JK Stewart | Jan 23, 2026 | Strategy
The Slow Erosion No One Notices Until It’s Too Late Trust rarely collapses in one dramatic moment. It thins. It frays. It erodes quietly while everyone is focused on bigger problems. Most nonprofits assume trust disappears because of scandal, mismanagement, or a...
by JK Stewart | Jan 21, 2026 | Strategy
Two Kinds Of Trust At Work Every Time Someone Gives When donors decide to give, they are not making one trust decision. They are making two. One is logical. The other is emotional. Most nonprofits are trained to focus on the first and assume the second will follow. In...
by JK Stewart | Jan 19, 2026 | Strategy
A Different Kind Of Donor Has Entered The Room Something has shifted. People are still giving. They still care. They still want to help. But the way they approach giving in 2026 looks noticeably different than it did even a few years ago. Donors are more cautious....
by JK Stewart | Jan 16, 2026 | Strategy
The Strange Memory Gap After A Gift Thirty days after a donation, most donors remember surprisingly little. They rarely remember the exact amount. They almost never remember the form layout. They definitely do not remember your campaign slogan. What they do remember...
