by JK Stewart | Feb 16, 2026 | Strategy
When Measurement Quietly Shapes Behavior Most fundraising teams do not wake up intending to create bad donor experiences. They wake up intending to hit goals. Revenue targets. Retention benchmarks. Campaign dashboards. Board-ready charts. Metrics feel neutral....
by JK Stewart | Oct 23, 2025 | Strategy
The Secret Weapon Hiding in Your Donor Data Most nonprofits think donor retention is a mystery. Donors give once, disappear, and everyone shrugs like it’s inevitable. But the truth? You already have the answer buried in your data. It’s called donor cohort analysis—and...
by JK Stewart | Oct 22, 2025 | Strategy
Everyone Tracks Something—But Most Track the Wrong Things Nonprofits love numbers. Page views, followers, impressions, likes. It all looks impressive in a board report. But here’s the uncomfortable truth: a lot of what we track has zero correlation with giving. Vanity...
